By 2020, Digital will influence 50% of organised retail

22nd March, 2019 | IIM Jammu | Sourav Shah – Head, E-commerce, Trent Retail

Mr. Sourav Shah visited IIM Jammu campus on 22 March, 2019 to deliver a guest lecture on "Fundamentals of Digital Marketing" for the students of 1st Year. Mr. Sourav Shah is presently working with Trent Retail as Head, E-commerce. Mr. Shah chased his passion of marketing by working in different companies like Dominos, Westside, etc. Mr. Shah discussed various topics such as Channels of Digital Marketing, Analytics used, Trends in digital marketing etc. He also introduced the participants to importance of "Online Vernacular Marketing" through various examples .He shared his own experiences of Dominos and Westside by giving real statistics of how the sales or engagements increased by using unconventional thinking. The interaction imbibed the participants with an overall understanding of the holistic concept and importance of Digital marketing.